Showing posts tagged launch

First Google Chrome OS Devices to Ship in Mid-2011

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First Google Chrome OS Devices to Ship in Mid-2011

Google has announced that the first Chrome OS devices will make their debut in mid 2011.

Originally, the search giant wanted to launch the OS by the end of 2010. However, the company revealed during its press conference earlier today that Chrome OS is not yet ready for primetime. There are still bugs that plague the system and some of its key features, including Google Cloud Print, are not yet stable.

Thus, the first Chrome OS netbooks will go on sale during mid-2011. Acer and Samsung are Google’s first OEM partners for the launch of Chrome OS. The devices will be powered by Intel chips.

The browser-based operating system boasts a suite of unique features, including:

  • Cloud-based printing via Google Cloud Print
  • Short startup/boot time (it takes less than 60 seconds to launch Chrome OS for the very first time)
  • Profile sharing: A Chrome OS computer can be shared with others and accessed on other Chrome OS devices via guest profiles.
  • 3G access: All Chrome devices ship with 3G built-in. The 3G is powered by Verizon. There are no contracts or activation fees for Chrome OS.
  • More security: Chrome OS utilizes OS-level sandboxing and data encryption to keep the device secure. It also has the ability to detect malicious code and purge itself of the bad code.
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How To Successfully Launch A Social Media Site

Are you thinking about it? Have an excellent social networking idead floating around in that mind of yours? Here are some excellent points to consider:

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How To Successfully Launch A Social Media Site

by Rob Rammuny on August 1, 2010 · 4 comments

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If you’re reading this article, than you’ve realized what an absolute asset it is, or will be, to have your very own social media website (this includes community blogs, bookmarking sites, content platforms etc). This means you’re already ahead of 95% of the online population, so go ahead pat yourself on the back. There is a bit of a “gold rush” situation happening and this is the perfect time to take advantage of such an opportunity and launch your own site in whatever niche you happen to be in. Except fitness… you don’t wanna compete with me in that niche. Really.

What I’m gonna share with you today are the personal lessons I’ve learned from launching with my partner JC. It’s a social bookmarking site with a big emphasis on user-to-user interaction and is designed to bring the best fitness content from around the web to its users. So basically, these tactics that I’ll share are ones that are tried and true… which means I’m not talking outta my behind.

Before we begin with the hard-core stuff, let’s get the basics out of the way…

  • Make sure your site’s name and url are easy to remember!
  • Make sure there aren’t any competitors, or if there are, be sure you can beat the panties of what they’ve done. Basically, do some market research.
  • Make sure that it is (or will be) hosted by a reputable company with rock solid servers with guaranteed up-times and 24/7 phone support. A personal suggestion is to go for a VPS server which can start as low as $25/month and can be scaled to $200/month. Notice how I’m not listing specs and just the prices… because you truly get what you pay for.

So why VPS and not shared or dedicated? Because it’s the best of both worlds. For a new site, a dedicated server is an overkill and a shared server will literally be crippled to it’s knees should you get a serious spike in traffic, or even a consistent stream of traffic – all of which is possible, and should be possible if you do your launch properly (I learnt this the hard way. I won’t say the name of my previous annoying host but their name rhymes with Umar Hages).

Once the backbone to your site is ready, we can begin with the real tactics of how to launch your social media site. Let’s get cracking.

1. Find a great web designer

Unless you’re a pro-star coder, graphic designer and copywriter all rolled into one… chances are you probably suck in a few areas when it comes to web design. So look around and try and get a reputable website designer who has delivered for his/her clients in the past. I usually do two things: first I contact them and clock their response time in days. Did they respond in one, two, three or four days? This is important because their usual response delay is what you’ll experience when you work with them, and are paying them out of your own pocket. It’s a shockingly good indicator. Next, I contact their previous clients and ask for feedback. Were they happy working with this designer or not? It’s all important info you need to consider. Your site will be an ever-evolving community so you should find a designer who will keep up with your project in a timely manner.

2. Find a great partner in crime

Managing a social site by yourself is do able at first but having a partner just makes things so much easier. Not only can the tedious tasks be spread out between the two of you, there is also the fact that the financial burden can be offset between the two of you. Do you think that starting a quality social media site is gonna be free? HELL NO! It will need some initial capital, so treat it like a business and form an official partnership contract.

Another thing you want to make sure is that you get along with the person. I mean REALLY get along. About a month ago, Fitmarker was just a tiny thought I had at 3am while drinking expensive coffee… and in about a month’s time my partner JC and I took that shit from a random thought, to a concept, to a beta and then a launch! How? It’s because the both of us are always on the same page and therefore things got DONE at a rapid pace. We were both passionate about the idea, we both have the drive, we have a similar style of joking around, we have similar beliefs in what we preach and we have the same type of worth ethic - notorious perfectionists. The only difference is I’m way more handsome and charismatic.

The point is, we spent more time brainstorming, creating and producing than arguing, bickering and bitching like a bunch of indecisive high school chicks. You can’t get much more efficient than that.

3. Work your ass off – speed is key!

If you have a killer social media idea floating around in your head right now… do yourself a favor and put in however amount of work it takes to create it, then launch that bad boy ASAP! Web technology moves so damn fast that your killer idea is probably being thought of by someone else… or it will be soon. When that happens, it all depends on who brings it out to market faster, because that’s the person that has the best chance of winning. Digg is the biggest social bookmarking site because it was the first. There are others out there such as Reddit… which is pretty popular so it’s not like you can’t be a success if you come in late, but you’ll be a success in 2nd place. And I duno about you, but I don’t play to come 2nd. I play to win.

4. Find and get as many great partners on board as possible!

If you are well connected in your niche because say, you have a different type of platform that everyone knows about, then consider yourself lucky because you can now leverage those relationships to help you launch your new social media site. You can scratch their backs and in return they will scratch yours. However, if you and your site are new in your niche then you’ve got some serious work to do. Let’s say you want to start a chocolate community site where people can share content and talk to each other.

Well, first make sure you have a really great site… one where people will come to and say “wow, this is something I’ve gotta be a part of”. Then hit up EVERY chocolate blog, forum, site and magazine and create a one page pitch inviting them to a beta test. This is crucial… you don’t want to launch a site and then find it’s got a shit load of bugs. You want to do a closed gate beta with people who are already in your niche and can provide some valuable feedback. This step was extremely valuable for Fitmarker. After the beta phase, ask your testers to review your creation on their site. It will give them a topic to talk about and  you’ll get some exposure. If you can find other ways to sweeten the deal such as gifts, special site privileges, guest posts then do it. Do whatever it takes.

An optional step is to spend some advertising dollars and buy ads on blogs or even small mentions on the day of your launch… just like you would with a product. You want eyeballs coming over to your social media site, and if it’s got real social features then it will require a sign up. Once you’ve gotten them to sign up, your initial job is done. You can then use this list and leverage it by going to your partners and saying “hey, I’ve got this list that consists of a wide range of audiences… I’ll tell them about your blog because you helped me out”. Again, do whatever it takes.

5. Don’t think of it as a “Launch”

Launch is a fancy and well known term so I used it plenty of times in this article and in the title. But truthfully, social media sites don’t get launched, they get revealed. Products on the other hand, get launched… why? Well think about it…When you launch a product, what does it mean? It means you build up hype, then release it to the public so that they can purchase it. Then while they are purchasing, you can sit back and take a break while the sales pop in. It’s like throwing a football; you launch it in the air as hard as possible, then admire your effort as it spirals down the field. Or in some people’s case, violently wobbles down the field.

With a social media site, you can’t just set it and forget it. In fact, it’s quite the opposite! Once you reveal the site, the real work starts because as the admin you’ll have to deal with the users and keep them happy and engaged. You gotta answer questions, slap spammers, ask for feedback, fix bugs, make connections, keep everything updated etc. “Launching” a social media site then, is a bit like working out. You need to put in consistent effort for a longer period of time to see results. And if you’re an out-of-shape cupcake that knows nothing about working out then you can always visit Fitmarker.

6. Make it dead simple to use

Do you know why Apple is at the top? I mean yes, their marketing team know what they’re doing but lets ignore that and lets also ignore the stuff they get WRONG… such has having a closed software environment, living behind a walled garden and refusing to include features you would have expected to be standard in like, 2004.

In my opinion though, the true reason Apple succeeds time and time again is because of the magic that their engineers create. They come out with products that are simple, elegant and so easy to use that people who have the mental capacity of an ape could use them. Truth be told, I don’t even like Apple but I have to say that their attention to detail when it comes to user experience is second to none. It’s all about the user experience… get that right, and you’ll have already won half the battle. Guaranteed.


And there you have it. The exact steps which took my social media bookmarking site from a random thought to execution in about a month. Hopefully these steps can help you do the same with whatever idea you’ve got. Social sites are growing by the day and it’s not like it used to be; you can’t just launch your project and expect people to flock to it. These days it takes a bit more planning, strategic execution and smart leveraging of audiences. Do this, and there is no reason why you site won’t succeed.